XELA un jour……XELA toujours

XELA by Nora Sahraoui Debuts during Funkshion Fashion Week

From Morocco to Marseille to Miami

XELA by Nora Sahraoui Debuts during Funkshion Fashion Week 

In front of a packed audience,  XELA by Nora Sahraoui launched during Funkshion Fashion Week in Miami Beach, FL. The show presented inspirted and fashion forward designs at the uber chic Setai hotel in South Beach.  The event will be attended by celebrities, dignitaries,  and fashion industry VIPs. 

View highlights of the show provided by famed photographer, Tomas Lowey :http://coolpoolmedia.zenfolio.com//funkshion11norasahraoui/slideshow

After designing women’s fashion for over ten years, Nora Sahraoui, Owner and Head Designer of XELA by Nora Sahraoui debuted her own fashion line in front of a packed room of fashion enthusiasts. The collection, which began with Moroccan and Arabic inspired fashions transitioned to bespoke couture gala gowns, wedding and mini-cocktail dresses. The style was feminine, striking with the fashion forward line which consitstd of 35 dresses. The Setai was the perfect setting in its Asian themed center pavilion to launch the line. In attendance were celebrities, dignitaries from Morocco, and fashion critics.

Following the show,  the designer shared “I am originally from  Morocco, and was raised in Marseilles, France. I have been influenced by many different cultures and personal experiences as you  see in my collection”.  “My fashion sense brings my French and Moroccan roots together as well as my experiences in traveling to Dubai, China, and India. Whether the designs are from my Arabic collection or the prêt-à-porter, cocktail, or wedding dresses you will see original and traditional work from an unique perspective” she added.

The show began with the Saharoui dress which is the traditional dress of the designer’s people who are from the Sahara desert.  From there the colors came alive with a gold embroidered emerald green velvet dress. The next dresses were bold in fushia and bright yellow color, detailed with  Indian-inspired patterns hand-stitched with Moroccan rhinestone and ruby accents.

Sahraoui Dress



The Arab and Moroccan dresses transitioned into the prete-a-porter with a pastel pink hand stitched short dress with a bow accented fluffed tulle.  As the audience whooed and press snapped away, the model removed the tulle which converted into acompletely different style.  There were also two skirts of hand placed crystals that drew reactions from the audience.

The Princess

The cocktail dresses were followed where the Panther dress stood apart. It was a simple black dress but dazzled, sparkled, and shimmered down the runway as it was covered by net of Swarovski Crystals.  Following was the Jaguar with an exotic animal print in glistening lycra material that molded to the body with one shoulder and side exposed from the uber sexy cut.

The Panther

The Jaguar

The wedding dresses began with  the Matisse which was a vibrant blue Moroccan silk bodice with a French grand feather tulle. The other wedding dress stand out was  the Black Wedding dress with its tux inspired bodice with silver rhinestone accent.

The Matisse

The accolades have been pouring in for the designs of which have never been seen in Miami before.  The fashion industry responded:

Miami Griselda Lechini of Moda in Miami states: it was an amazing and unique show, full of life on the runway with vibrant colors gracefully interpreted by her models.  

 Miami Fashion Blog: French style with the  colors and bejeweled sensibilities of India and Morocco. The result was breathtaking.  Sahraoui can rest assured that her collection will be well received in South Florida, given the warm reception she was given after her show at The Setai. She will be one designer not to miss. 

Fashion expert Lukas Klessing was stated:  The Xela by Nora Sahraoui show was clearly one of the best shows of Funkshion this season.   

The show was made complete by an expert group of international models. The Cleopatra inspired makeup was expertly applied by the Kroma make up team with hair perfectly coifed in a braided up doo by Prive Salon. The fashions hair and make up were accessories and jewelry provided designers Mika Altidor with  MMC Jewelry.  Many of the shoes worn by the models were the latest from Mia shoes. Leather black, brown, and natural tone open shoes were the perfect compliment to the nights fashions.

Celebrities in the crowd included rock and roll hall of famer Marky Ramone of the Ramones, Andy Hilfiger,  Ms. Cuba, and Ms. Florida. Dignitaries included Salem Sahroui who is the President of the Saharoui Moroccan Association in France.

After the complete success of the Funkshion Fashion show, the designer is setting her sights on exposing her line in upcoming shows in Dubai and Los Angeles in the spring. The fashions will are now available on line as well as in select boutiques in the US, France, and Morocco.  Boutiques requesting to carry the line can contact the Xela by Nora Sahraoui office.

Xela by Nora Sahraoui supporters
Funkshion:                        http://www.funkshion.com/

Mia Shoes:                        http://miashoes.com/

MMC Jewelry:                    http://mmcjewelry.ecrater.com/

Kroma Mak up:                  http://www.kromamakeup.com/
Prive Salon:                      http://privesalon.com/
Eduardo Ford Photogrpahy: http://www.intiphotography.com

About XELA Fashion:  
The XELA woman conveys an attitude of boldness and confidence. She is the woman who turns heads as she enters the room. XELA Fashions! are designed with this woman in mind by French Moroccan Designer Nora Sahraoui. Whether for a night out on the town or for a formal gala, XELA Fashion provides the bold styles to make her the star of the night. XELA un jour…..XELA toujours.
Follow XELA Fashion:
Web:                                               http://xelafashion.com/
Follow XELA on Twitter:                      @XELAFASHION
Blog:                                                https://xelafashion.wordpress.com/
Like Us!  Facebook                            https://www.facebook.com/pages/XELA-Fashion/


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